Mads Burcharth is a designer and illustrator obsessed with simple shapes and color systems, focusing on product design, icon and illustration systems.
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Alibaba identity pitch
Wired icons
Mira identity
Visa icon system
I teamed up with the unicorns at Ueno on a brand new icon system for Visa. Together with the marketing team at Visa, we developed more than 400+ icons in total
Zendesk icons
Had fun doing a bunch of icons for Zendesk, an amazing customer service platform
OnMobile icon system
A new icon system for OnMobile, a telco company with customers in more than 60 countries. We created around 200+ icons as a part of a bigger brand refresh
Termio
A fresh new look for Termio, an AI bug fixing tool. I worked on everything from the brand identity, landingpages, dashboards, ui and icons
Education First icon system
A brand new icon system for EF, an international education company. We created around 200+ icons in total, all based on the same grid to ensure consistency across the system
Fjällräven icons
TV2 icon system
A fresh new icon system for TV2, one of the biggest broadcasting networks in Denmark. We created 100+ icons around a base grid that was derived from the original TV2 logo
Asics logo lockups
Wired Italy icons